Promotional Videos. Not why, but WHEN?
A picture is worth a thousand words. Forrester, the market research firm, estimates video to be worth 1.8 million words.
- Google concurs. They look for websites with video content for their front page search results. In fact your website is 53 times more likely to be on the first page of a Google search IF you have a video on your site.
- Google also says that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
- LSA’s white paper cites similar numbers. LSA surveyed 2,000 consumers and found that 44 percent of buyers viewed an online video while searching for local products and services. Fifty-three percent of viewers contacted the business after watching a video, 51 percent visited the business website, and 33 percent visited the store. Seventy-one percent of viewers ended up making a purchase.
- A Marketing MUST. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.
- Video Is Rocking Email Campaigns. When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from competition and get your message across.
- Shoppers who viewed video were 174% more likely to purchase than viewers who did not (Retail Touchpoints Channel Innovation Awards 2012)
- By 2021, a study by Cisco estimates that more than 80% of internet traffic will involve video content.
- Retail site visitors who view video on average stay two minutes longer and are 64% more likely to purchase (COMSCORE 2010)
As the internet continues to be the place where consumers turn to research products and services, learn about a company, before spending their hard earned cash, adding promotional videos to help educate them on your trustworthiness as a business, products and services is the way to go. Having a professionally produced video, that is also TV ready, shines the best light on you as perspective customers scan the web for the best value. Our philosophy here under the turtle shell is to build long term relationships with our clients and provide them with personal attention and a video package that is affordable yet is something you can be proud to show the world. Our team are seasoned professionals, creative and know how to help spotlight you and your business and work with you every step of the way.
Enhancing your business on the web and in television commercials through the addition of videos is what we do here at Sweaty Turtle Entertainment.
Contact us at [email protected] or (603) 731-8163 to arrange a complimentary creative consultation and discover just how we can help you with your promotional video needs.
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