Promotional Videos. Not why, but WHEN?
A picture is worth a thousand words. Forrester, the market research firm, estimates video to be worth 1.8 million words.
- Google concurs as they look for websites with video content for their front page search results.
- Cisco reported that in 2014, 64% of all traffic on the internet involved video. They project that it will grow to more than 80% by 2019.
- LSA’s white paper cites similar numbers. LSA surveyed 2,000 consumers and found that 44 percent of buyers viewed an online video while searching for local products and services. Fifty-three percent of viewers contacted the business after watching a video, 51 percent visited the business website, and 33 percent visited the store. Seventy-one percent of viewers ended up making a purchase.
- A professionally produced video outperforms the user generated video providing a business with 30% more of a boost in customer traffic. (Emarketer 2013)
- Shoppers who viewed video were 174% more likely to purchase than viewers who did not (Retail Touchpoints Channel Innovation Awards 2012)
- Nearly 52% of marketing professionals cite video as the best content for ROI (Emarketer 2013)
- Retail site visitors who view video on average stay two minutes longer and are 64% more likely to purchase (COMSCORE 2010)
As the internet becomes even more and more the place where consumers turn to research products and services before spending their hard earned cash, adding promotional videos to help educate them on your product and services is the way to go. Having a professionally produced video, that is also TV ready, shines the best light on you as perspective customers scan the web for the best value. Our philosophy here under the turtle shell is to build long term relationships with our clients and provide them with personal attention and a video package that is affordable yet is something you can be proud to show the world. Our team are seasoned professionals, creative and know how to help spotlight you and your business and work with you every step of the way.
Enhancing your business on the web and in television commercials through the addition of videos is what we do here at Sweaty Turtle Entertainment. Contact us at firstname.lastname@example.org or (603) 731-8163 to arrange a complimentary creative consultation and discover just how we can help you with your promotional video needs.
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